Who would've thought that a dream that started
all the way from the calm waters of Tacloban would come to reality in
the busy and loud districts of the Metro. Archie Malate also known as
Franchize who is a composer, song writer, rap artist and
producer all in one form is a true loving testament to this story.
Although it may seem that everything is going right in this man's
career, it is undeniable that his road to success was not as pleasant as
it seems rather it emulates a much harder picture to imagine. He
describes the hardships as an "emotional roller coaster with the
scariest loops you can possibly imagine," but with perseverance and
sheer determination, he managed to fight through all of the hindrances.
Started out as a member of La Familia, a local rap group in Tacloban
City, rapping is what jumpstarted his career. From early mixtapes to
collaboration works, he used rap as his bread and butter to cut through
the industry. In 2002, he decided to try his luck in the country's
capital Manila and found himself a spot at Andrew E's Rap Olympics 2
where he was able to established himself as a freestyle emcee and
penetrated the hip-hop scene by joining countless rap battles and
competitions nationwide. Gifted with ability to write melodies, he took
his craft to the next level and released his first solo project entitled
Tacloban's Finest EP in 2006 which contains 7 original and
independently produced songs. He was able to travel around Luzon and
Visayas, performing his tracks and selling his CD afterwards. Sharing
the same stage with the likes of Gloc 9 and the late master rapper
Francis M. was a common scenario in which he took advantage learning
from the Philippine's Rap Godfathers.
Rapping was his forte
during these times but in 2009, Franchize took a different role wherein
he started to make music and producing was his new passion. He was able
to collanorate with renowned artists such as Bb. Pilipinas World Krista
Kleiner, Former EB Babe Belle Rivera, Legendary Rap group Urban Flow,
RnB Singer/Actor DannieBoi Farmer, Ynna Assistio, Quest, Smugglaz, Sly
Kane, Mista Blaze, Marcus Davis, Loonie, Mike Swift, D-Coy, Ron Henley,
Abra and also produced PBA Cager Alex Crisano's single "Why Not Diba?"
which was used in the blockbuster movie "Si Agimat at Si Enteng
Kabisote". Aside from this he was also able to make political and
commercial jingles for different parties and business entities. He also
paved the way for some of the hottest youtube sensations right now such
as Fliptop Superstars Shehyee, Harlem & Juan Lazy. Franchize
appeared in a number of TV programs and numerous publications, and even
managed to appear in a Cinema One Original movie “DILIM” starring Rica
Peralejo and directed by Topel Lee expanding the range of his artistry.
Despite the devastation of Typhoon Yolanda in his hometown, Franchize
continues to strive harder in promoting positivity, love and peace
through his music, compositions and performances . He is also back in
the studio working on his debut album with collaborations from the
industry's finests. His first single YAKA which features young and
upcoming R&B singer JKris is a rap/alternative song he wrote to
inspire and motivate not only his fellow kababayans but anyone to rise
up and overcome the obstacles that life may bring. Franchize is
currently one of the ambassadors for Pinoy mobile brand MyPhone and also
an endorser of FUBU International and WIP Caps. He just recently signed
under GMA Records, his very first publishing deal in over a decade of
pursuance. A newly opened door full of opportunities for the native
tongue. This partnership seems to be the start of a brighter future for
this dream-chasing, inked up artist from Tacloban City.